India’s leading luxury car brand Mercedes-Benz today delivered a personally curated Mercedes-Maybach GLS 600 to Ms. Geeta Goradia, spouse of city-based business person, Amit Goradia.
The luxury SUV was delivered to Ms. Geeta Goradia by Dr. Bharat Balasubramanian, Professor and Executive Director Center for Advanced Vehicle Technology at College of Engineering, University of Alabama, (also an Ex-Board member of Mercedes-Benz India & Chairman of Mercedes-Benz R&D India and former Vice President of Daimler Group Research and Advanced Engineering), in the presence of Martin Schwenk, Managing Director & CEO, Mercedes-Benz India.
This luxury SUV becomes unique and even more special as Dr. Balasubramanian personally witnessed and documented the making of the vehicle from ground zero following all mandated security protocols, at Mercedes-Benz US International’s SUV manufacturing plant at Tuscaloosa, Alabama, USA.
Dr. Balasubramanian collaborated with MB USI team in Tuscaloosa and Mercedes-Benz AG team in Sindelfingen, Germany to document the making of the Maybach GLS. Given, the Maybach demands the ultimate perfection in automotive workmanship, only a few thousand Maybachs are handcrafted every year. Dr. Balasubramanian was invited by MBUSI to be a part of this exclusive experience, which he witnessed and documented, following all safety protocols and captured the stage-by-stage manufacturing of the ultimate in luxury automobile- A Mercedes-Maybach.
The story of two friends since 1968:
As two extremely accomplished men in their respective fields, IITians Bharat and Amit’s friendship dates back to 1968, when they shared the same hostel room in IIT Bombay. Both remained close friends through decades after college, as Bharat joined Daimler-Benz and Amit forayed into building his industry in Vadodara, after graduating from IIT. Amit always remained involved with Germany through his company’s affiliation with Kuenkel-Wagner, a foundry equipment manufacturer in Hannover, Germany.
Though Amit and Geeta visited Bharat multiple times at Mercedes-Benz Germany, since 2015 onwards, Bharat convinced the Goradias into becoming staunch brand loyalists of the Three-Pointed Star. Influenced by the positive experience of using the Mercedes-Maybach S-Class himself, in the fall of 2021, Amit decided to gift his wife the global symbol of automotive excellence and motoring luxury in a SUV, the Maybach GLS, made in Tuscaloosa, USA. Bharat who was now a distinguished member of the University of Alabama stepped in to help his classmate make this the most special experience ever. The Mercedes-Benz US International team echoed Dr. Bala’s desire to make this order an extremely special one, thus commencing a very rare journey of curating the vehicle from its production.
Witnessing the ‘Making of GLS Maybach’ in Tuscaloosa, USA:
Dr. Balasubramanian collaborated with MB USI team in Tuscaloosa and Mercedes-Benz AG team in Sindelfingen, Germany to document the making of the Maybach GLS. Given, the Maybach demands the ultimate perfection in automotive workmanship, only a few thousand Maybachs are handcrafted every year. Dr. Balasubramanian was invited by MBUSI to be a part of this exclusive experience, which he witnessed and documented, following all safety protocols and captured the stage-by-stage manufacturing of the ultimate in luxury automobile- A Mercedes-Maybach.
During this Maybach GLS’ production, Dr. Balasubramanian shared his expert opinion on its customization especially the e-suspension, which was invented by his group in MB-Sindelfingen, Germany. The luxury SUV was finally hand delivered on September 18th 2022 to Ms. Geeta Goradia by Dr. Balasubramanian who travelled from Tuscaloosa to Vadodara, alongside Martin Schwenk, Managing Director & CEO, Mercedes-Benz India.
Key Customizations available in the Mercedes-Maybach GLS personalized for Amit Goradia:
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