CEAT, one of India’s leading tyre manufacturers, has unveiled three cutting-edge tyre technologies under its SportDrive range. These innovations position CEAT as a key player in the ultra-luxury and high-performance vehicle segment, making it the first Indian company to produce Run-Flat Tyres (RFT) and 21-inch ZR-rated tyres with CALM Technology for reduced road noise.

Advanced Tyre Technologies for High-Performance Vehicles

ZR-Rated 21-Inch Tyres

CEAT’s ZR-rated ultra-high-performance (UHP) tyres are engineered for speeds exceeding 300 kmph, ensuring superior grip, control, and stability for luxury vehicles.

CALM Technology for Noise Reduction

CEAT has introduced CALM (CEAT Acoustic Lowering Mechanism) Technology, which significantly reduces in-cabin road noise. This enhances driving comfort, particularly in high-end sedans and SUVs.

Run-Flat Tyres (RFT) for Safety

The Run-Flat Tyres allow vehicles to continue driving at a safe speed even after a puncture, eliminating the immediate need for roadside assistance. This ensures greater safety, reliability, and peace of mind for drivers.

CEAT’s Commitment to Performance and Safety

The new SportDrive tyres have undergone rigorous testing in Germany to meet international performance and safety standards. Speaking at the launch, Arnab Banerjee, MD & CEO of CEAT, stated:

“With ZR-rated tyres, CALM Technology, and Run-Flat Tyres, CEAT strengthens its position as a premium, technology-driven brand. We are proud to be the first Indian company to introduce Run-Flat Tyres, reinforcing our leadership in the four-wheeler tyre segment.”

Lakshmi Narayanan B., CMO at CEAT, added:

“Our latest innovations reflect CEAT’s relentless pursuit of excellence in tyre engineering. The new SportDrive range blends our rich Italian heritage with precise German engineering, ensuring luxury vehicle owners get the best in safety, comfort, and performance.”

Availability and Pricing

CEAT’s new high-performance tyre range will be available from April in key markets such as Delhi NCR, Mumbai, Kolkata, Pune, Chandigarh, Uttar Pradesh, Bangalore, Tamil Nadu, Coimbatore, Madurai, Kerala, Hyderabad, Guwahati, and Ahmedabad.

• Run-Flat Tyres (RFT): ₹15,000 – ₹20,000
• 21-inch ZR-Rated Ultra-High-Performance CALM Technology Tyres: ₹25,000 – ₹30,000

CEAT’s Vision for the Future

With its strong heritage in precision engineering and a focus on evolving consumer needs, CEAT continues to drive innovation in the tyre industry. These new technologies align with the company’s strategic expansion in the luxury vehicle segment, both in India and international markets.

By introducing Run-Flat Tyres, ZR-rated high-speed tyres, and CALM Technology, CEAT is setting new benchmarks for performance, safety, and driving comfort in the high-end automotive sector.