In Just 1 Hour, the Thar Roxx has managed to garnered more than 1.76 Lakh Bookings setting a new record for highest first-day bookings!

Mahindra has officially opened bookings for the highly anticipated Thar Roxx, and the response has been nothing short of phenomenal. Within just one hour of the booking window opening at 11 AM today, the company recorded over 1.76 lakh bookings, marking the highest first-day bookings for any Mahindra vehicle.

Booking Details and Anticipated Deliveries

The Thar Roxx, celebrated for its robust design and off-road capabilities, has garnered significant interest from customers across India. Despite the remarkable initial booking numbers, potential buyers should prepare for a lengthy waiting period. Bookings are available at all authorized Mahindra dealerships and through the company’s official website.

Deliveries for the Thar Roxx are set to commence on Dussehra, October 12, 2024. Following this, Mahindra will inform customers about their tentative delivery schedules in phases over the next three weeks. Notably, the company recently introduced a Mocha Brown interior color option to address customer feedback regarding the maintenance challenges of the original white interiors. Deliveries for the brown variant are expected to begin in January 2025.

Mahindra has planned a monthly production capacity of 6,500 units for the Thar Roxx, which could be adjusted upward based on ongoing demand and production efficiencies.

Engine Specifications and Performance

Mahindra Thar Roxx
Engine	2.0 L 4 Cylinder Turbo Petrol		2.2 L 4 Cylinder Diesel
Drivetrain	RWD		RWD, 4WD
Power	160 BHP	175 BHP	150 BHP	172 BHP
Torque	330 NM	380 NM	350 NM	370 NM
Transmission Choices	6 Speed MT / AT		6 Speed MT / AT

The Thar Roxx is available with a choice of petrol and diesel engines. The petrol variant features a 2.0-litre turbo-petrol engine, offering two power outputs:

• 160 bhp and 330 Nm torque for the 6 Speed MT
• 175 bhp and 380 Nm torque for the 6 Speed AT

The diesel variants, on the other hand, utilize a 2.2-litre engine, producing 150 bhp and 330 Nm torque for both manual and automatic options. For the 4WD models, the engine performance varies, providing either:

• 150 bhp and 330 Nm with a 6 Speed MT
• 172 bhp and 370 Nm with a 6 Speed AT

Enhanced Features and Interior Options

The Thar Roxx, Mahindra’s ninth SUV, marks its entry into the lifestyle segment and offers seven striking exterior colors: Everest White, Stealth Black, Nebula Blue, Battleship Gray, Deep Forest, Tango Red, and Burnt Sienna. Depending on the variant, buyers can choose from six configurations and a choice of petrol or diesel engines. The 5-door Thar Roxx boasts a larger size compared to its 3-door predecessor, featuring a new front grille, LED lighting, and 19-inch wheels.

Inside, the Thar Roxx comes with a panoramic sunroof, ventilated front seats, rear AC vents, and an electrically operated driver’s seat. It is equipped with a 10.2-inch infotainment system supporting Android Auto and Apple CarPlay, alongside a 10.2-inch instrument cluster for navigation. Safety features have also been upgraded, including Level 2 ADAS, six airbags, electronic stability control, and parking sensors.

Conclusion

With the Thar Roxx’s exceptional initial booking numbers and comprehensive feature set, Mahindra is poised to make a significant impact in the SUV market. As the brand gears up for deliveries, the overwhelming response underscores the model’s appeal and the growing demand for robust off-road vehicles in India.