Joseph 
Volkswagen’s Year-End ‘The Big Rush’ Campaign Offers Unbeatable Deals: Don’t Miss Out on Massive Discounts on Taigun, Virtus, and Tiguan Models!
Volkswagen India has launched its new “The Big Rush” campaign, a year-end initiative packed with attractive offers on the Taigun, Virtus, and Tiguan models. This campaign, running from November 9 to December 31, 2024, is geared towards boosting sales post-festive season by offering exclusive discounts, extended warranty options, and comprehensive service packages.
Exclusive Benefits in Volkswagen’s ‘The Big Rush’ Campaign
Under “The Big Rush” campaign, prospective buyers of Volkswagen’s popular models—Virtus, Taigun, and Tiguan—will benefit from an array of offers, including price cuts, attractive financing, and extended warranties. Additionally, dealerships may offer further perks such as extra discounts or benefits, making this an ideal time for buyers considering a Volkswagen vehicle.
Taigun Benefits –
| Variants | Ex-Showroom Price | Offer |
|---|---|---|
| Comfortline 1.0L TSI MT | Rs. 11.69 L | Offer price Rs. 10.89 L |
| Highline 1.0L TSI AT | Rs. 15.43 L | Year-end benefits up to Rs. 1.69 L |
| GT 1.5L TSI DSG | Rs. 17.36 L | Year-end benefits up to Rs. 2.28 L |
| GT Plus Chrome 1.5L TSI DSG | Rs. 19.49 L | Year-end benefits up to Rs. 2.50 L |
| GT Plus Sport 1.5L TSI DSG | Rs. 19.74 L | Year-end benefits up to Rs. 2 L |
- Additional scrappage benefit up to Rs. 20,000
- Rebate on registration Tax as applicable from Government of India (GOI).
Virtus Benefits –
| Variants | Ex-Showroom Price | Offer Price/Benefits |
|---|---|---|
| Comfortline 1.0L TSI MT | Rs. 11.56 L | Offer price Rs. 10.90 L |
| Highline 1.0L TSI MT | Rs. 13.58 L | Year-end benefits up to Rs. 1.31 L |
| Highline 1.0L TSI AT | Rs. 14.88 L | Year-end benefits up to Rs. 1.59 L |
| Topline 1.0L TSI AT | Rs. 16.86 L | Year-end benefits up to Rs. 1.62 L |
| GT Plus 1.5L TSI DSG Chrome | Rs. 19.15 L | Year-end benefits up to Rs. 94,000 |
| GT Plus 1.5L TSI DSG Sport | Rs. 19.40 L | Year-end benefits up to Rs. 95,000 |
- Additional scrappage benefit up to Rs. 20,000
- Rebate on registration Tax as applicable from Government of India (GOI).
Tiguan Benefits –
- Cash benefits up to Rs. 1 Lakh
- Attractive exchange benefits up to Rs. 75,000
- Corporate benefits up to Rs. 50,000
- Additional scrappage benefit up to Rs. 20,000
- Rebate on registration Tax as applicable from Government of India (GOI).
Volkswagen India’s Current Lineup
Volkswagen India’s lineup focuses primarily on the Virtus and Taigun in the mass-market segment, both of which are built on the brand’s MQB A0 IN platform. Sharing several components, including engines and transmissions, the Virtus and Taigun offer a strong value proposition in their segments. Recently, the Virtus achieved a major milestone, surpassing 50,000 units in sales and marking itself as a best-seller among compact sedans. In October alone, the Virtus reported a 32% year-on-year growth with 2,351 units sold, highlighting its market appeal.
In contrast, the Taigun, while performing consistently, faces stiff competition from popular segment rivals like the Hyundai Creta and Kia Seltos. Overall, Volkswagen India saw a 9% increase in sales for October 2024, signaling steady growth in the brand’s market presence.
Volkswagen’s Future in India: A Subcompact SUV in the Works?
Currently, Volkswagen India has no new model launches on the horizon. Meanwhile, Skoda, a Volkswagen Group brand, has launched the Kylaq sub compact SUV at a competitive starting price of Rs. 7.89 lakh (ex-showroom), hoping it’ll bring a lot of sales for the brand. Though Volkswagen India lacks an immediate subcompact SUV, its Brazilian counterpart has previewed a potential entry-level SUV under the name ‘Tera,’ which could potentially their version of Kylaq and could launch in 2026.
Final Thoughts
Volkswagen India’s “The Big Rush” campaign promises substantial savings and exclusive benefits across the Taigun, Virtus, and Tiguan models, making it an ideal time for buyers looking to capitalize on high-value discounts, extended warranties, and service perks before the year ends. Running from November 9 to December 31, 2024, the campaign is designed to sustain post-festive momentum with eye-catching offers aimed at securing Volkswagen’s market position.
In my view, Volkswagen’s strategic offers under “The Big Rush” campaign not only make their current models more accessible but also highlight the brand’s dedication to attracting buyers in a highly competitive market. However, to truly capture India’s growing subcompact SUV segment, Volkswagen would benefit from launching a model like the rumored Tera sooner rather than later, as the demand in this category remains robust.
