Kia India saw notable growth in August 2024, with its diverse lineup continuing to appeal to a wide range of customers. The Sonet led the charge with impressive YoY and MoM gains, while the Carens also posted solid growth. However, the Seltos faced some challenges but showed signs of recovery.
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| Models | August 2024 Sales | August 2023 Sales | Difference in Units | Growth YoY% |
|---|---|---|---|---|
| Sonet | 10,073 | 4,120 | 5,953 | 144.49% |
| Seltos | 6,536 | 10,698 | -4,162 | -38.90% |
| Carens | 5,881 | 4,359 | 1,522 | 34.92% |
| EV6 | 33 | 42 | -9 | -21.43% |
| Total | 22,523 | 19,219 | 3,304 | 17.19% |
The Kia Sonet continued its strong performance in August 2024, leading Kia’s sales with 10,073 units sold. This reflects a remarkable year-over-year (YoY) growth of 144.49%, as the Sonet added 5,953 units compared to August 2023’s 4,120 units. Month-over-month (MoM), the Sonet also showed positive growth, with an increase of 614 units from July 2024’s 9,459 units, marking a 6.49% improvement. The Sonet’s diverse variant options and competitive pricing continue to solidify its position in the market.
The Kia Carens, another popular model, recorded sales of 5,881 units in August 2024, marking a YoY growth of 34.92% with an addition of 1,522 units over August 2023’s 4,359 units. MoM, the Carens saw a modest increase of 3.56%, with 202 more units sold compared to July 2024’s 5,679 units. This steady performance underscores the Carens’ appeal in the MPV segment.
| Models | August 2024 Sales | July 2024 Sales | Difference in Units | Growth MoM% |
|---|---|---|---|---|
| Sonet | 10,073 | 9,459 | 614 | 6.49% |
| Seltos | 6,536 | 5,347 | 1,189 | 22.24% |
| Carens | 5,881 | 5,679 | 202 | 3.56% |
| EV6 | 33 | 22 | 11 | 50% |
| Total | 22,523 | 20,507 | 2,016 | 17.19% |
However, the Kia Seltos faced challenges, reporting sales of 6,536 units in August 2024, a YoY decline of 38.90% compared to 10,698 units sold in August 2023, a significant drop of 4,162 units. Despite this, the Seltos experienced a MoM recovery with a 22.24% increase, adding 1,189 units from July 2024’s 5,347 units. The Seltos’ refreshed variants have likely contributed to this recent uptick.
The Kia EV6, while a niche offering, recorded 33 units sold in August 2024, a slight YoY decline of 21.43% compared to 42 units sold in August 2023. On a MoM basis, the EV6 showed a positive trend with a 50% increase, selling 11 more units than July 2024’s 22 units. This growth indicates a slow but steady rise in the adoption of Kia’s premium EV model.
Kia India’s August 2024 sales figures highlight the brand’s resilience and adaptability in a competitive market. The Sonet continues to be a strong performer, while the Carens shows steady growth. Despite challenges faced by the Seltos, the recent recovery in sales suggests that Kia’s updates to this model are paying off. The EV6, although still a niche product, shows potential for growth in the evolving EV market. Overall, Kia’s diversified portfolio and strategic updates are helping the brand maintain and grow its presence in India.
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