Kia’s performance in July 2024 showcased a mixed bag of results with notable positives and a few declines. The company reported total sales of 20,507 units, reflecting a Year-on-Year (YoY) growth of 2.52% compared to July 2023’s 20,002 units. However, a Month-on-Month (MoM) comparison with June 2024’s 21,300 units shows a decline of 3.72%.
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The Kia Sonet continued to dominate the sales charts, leading the pack with 9,459 units sold in July 2024. This represents a substantial YoY growth of 122.83%, with an increase of 5,214 units compared to July 2023’s 4,245 units. However, the Sonet saw a slight MoM decline of 3.64% from June 2024’s 9,816 units, a reduction of 357 units. The recent introduction of the GTX variant and the turbo petrol engine with the HTK trim at Rs. 9.60 Lakh with an iMT Gearbox has contributed to maintaining its strong market presence.
| Kia Models | July 2024 Sales | July 2023 Sales | Difference in Units | Growth YoY% |
|---|---|---|---|---|
| Sonet | 9,459 | 4,245 | 5,214 | 122.83% |
| Carens | 5,679 | 6,002 | -323 | -5.38% |
| Seltos | 5,347 | 9,740 | -4,393 | -45.10% |
| EV6 | 22 | 15 | 7 | 46.67% |
| Total | 20,507 | 20,002 | 505 | 2.52% |
The Kia Carens saw a YoY decline of 5.38%, with sales dropping to 5,679 units in July 2024 from 6,002 units in July 2023, a decrease of 323 units. However, it reported a MoM growth of 10.19% compared to June 2024’s 5,154 units, with an increase of 525 units. Kia is planning a facelift update for the Carens, which is expected to enhance its competitiveness against rivals like the Maruti Ertiga and XL6.
| Kia Models | July 2024 Sales | June 2024 Sales | Difference in Units | Growth MoM% |
|---|---|---|---|---|
| Sonet | 9,459 | 9,816 | -357 | -3.64% |
| Carens | 5,679 | 5,154 | 525 | 10.19% |
| Seltos | 5,347 | 6,306 | -959 | -15.21% |
| EV6 | 22 | 24 | -2 | -8.33% |
| Total | 20,507 | 21,300 | -793 | -3.72% |
The Kia Seltos experienced a significant YoY decline of 45.10%, with sales falling to 5,347 units in July 2024 from 9,740 units in July 2023, a reduction of 4,393 units. MoM, the Seltos also saw a decline of 15.21% from June 2024’s 6,306 units, losing 959 units. The recent updates to the Seltos, including the new GTX trim, aim to streamline the delivery process despite the ongoing semiconductor shortage affecting certain features.
The Kia EV6, while having a small sales volume, reported positive growth. With 22 units sold in July 2024, it showed a YoY increase of 46.67% from 15 units in July 2023, a gain of 7 units. However, it experienced a slight MoM decline of 8.33% from June 2024’s 24 units, a decrease of 2 units.
Kia’s overall sales performance in July 2024 presents a picture of resilience and strategic adaptation. While some models faced challenges, others like the Sonet and Carens showed promising growth. The company’s efforts to introduce new variants and updates indicate a proactive approach to maintaining and expanding its market share amidst a competitive automotive landscape.
1. Kia Carnival Facelift (Expected: Sept 2024)
2. Kia EV9 (Expected: Dec 2024)
3. Kia Clavis (Expected ICE: Q1 2025, EV: Q3 2025)
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