Bajaj has launched the Chetak 3201 Special Edition available exclusively on the Amazon platform at Rs. 1.28 Lakhs [ex-showroom]. It rivals the likes of TVS iQube, Hero Vida V1 Pro, and the Ather Rizta.
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The premium electric scooter segment has been buzzing with activity recently, with many manufacturers stepping up to establish their presence. Bajaj, a key player in this sub-segment, is expanding its portfolio to include more variants and special editions.
The new Chetak 3201 Special Edition marks a groundbreaking collaboration between an electric vehicle manufacturer and an e-commerce giant, according to Bajaj Auto. Customers can complete the purchase of this e-scooter online, with the remaining paperwork handled by the dealership. This follows Bajaj’s recent partnership with Flipkart to sell its motorcycle range online.
Bajaj is positioning the Chetak 3201 Special Edition as a “Quiet luxury on wheels.” This model boasts premium hand-stitched quilted seat covers for a sophisticated look, tone-on-tone embossed decals on the side body panels reading ‘Chetak,’ and premium scuff plates.
Here’s what Eric Vas, President, President, Urbanite, Bajaj Auto, had this to say, “We are delighted to elevate our partnership with Amazon with the exclusive launch and August sale of our Special Edition Chetak. This collaboration marks a significant milestone in the EV industry, where customers can access quiet luxury on wheels exclusively on Amazon.
The electric Chetak with its sturdy build and solid metal body, evokes a sense of trust and durability that our customers have come to expect from Bajaj Auto. This new special edition continues that legacy, delivering an unparalleled riding experience that combines luxury, reliability, and cutting-edge features.”
Based on the ‘Premium’ variant, the Chetak 3201 Special Edition comes loaded with features. It includes a colour TFT screen with turn-by-turn navigation and music controls. The e-scooter retains the same 3.2 kWh battery, offering a claimed range of 136 KM (ARAI). The Special Edition colour, called Brooklyn Black, adds to its exclusive appeal.
The Chetak 3201 Special Edition is set to elevate the premium electric scooter market with its unique collaboration, luxurious features, and advanced technology. Bajaj’s innovative approach and commitment to quality make this e-scooter a standout choice for discerning customers.
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