Tata Motors or Tata.ev has launched two new showrooms in the National Capital Region dedicated specifically for retailing the carmaker’s EVs which is from the Tiago EV to Nexon EV with future cars like Punch EV, Curvv EV joining the list soon.
New Tata.ev Showroom Launched: What you need to know!
Tata announced that its first EV showrooms located in Sector 14 & Sohna Road in Gurugram will be open to the public on January 7th, 2024. Moreover, Tata said that is plans to open new EV showrooms with high EV adoption in the next 12 to 18 Months. People interested in buying an EV can explore the pure tech-fest showroom all by themselves as the majority of people who’re going for an EV are well-research, and aware of what they want.
On the inauguration of the new EV Showrooms, Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility, said, “With insights gathered from over 1 Lakh Tata EV customers, we understand that the EV consumers seek a different kind of customer experience. They are sensitive to how the planet is evolving, very conscious about the cost of driving, and desire cutting-edge technology. This is in line with the new brand identity’s core values – sustainability, community, and technology.
The new flagship showrooms are the first physical manifestations of this brand philosophy and we have mapped the customer journey accordingly. We want to empower our customers so our plans include the creation of a harmonious community space to facilitate customer gatherings/services, sustainability-focused workshops, and events for customers. These showrooms are not just about retailing EVs but they become TATA.ev community centres in Gurugram. Starting with these two showrooms today and with many more that we plan to bring in the next 12-18 months, we intend to drive positive change in the automotive industry with a focus on e-mobility.”
The brand sees 20 percent of its revenue coming from the EVs with another 15% contributing towards the overall volume. The introduction of EV specific showroom should help Tata increase the numbers, and stay No.1 as the best-selling EV brand. Tata currently has their hands full with the upcoming Punch EV launch, Curvv SUV ICE and EV testing, Altroz Racer testing, Harrier and Safari Petrol and EV testing and so much more. Moreover, Tata is also working on a 7 Seater MPV which is based on the Nexon so expect it have same features and design language.
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