Mahindra is offering attractive discounts on the Thar Earth Edition, making this popular off-roader even more appealing. The new 5-door Thar Roxx brings added practicality with a longer wheelbase, more space, enhanced features, and updated powertrain options. This has led to increased demand, though the 3-door variant is now facing challenges in attracting new buyers.
Mahindra recently introduced the Thar Earth Edition, finished in a striking desert sand brown shade with distinctive Earth Edition badging. Despite these unique cosmetic updates, the Earth Edition retains the same specifications and features as the standard Thar.
However, the Earth Edition hasn’t really appealed with customers as anticipated, resulting in slower sales at Mahindra dealerships. The introduction of the Mahindra Thar Roxx in the market has further influenced buyer preferences, with attention now shifting toward the new 5-door SUV model.
The Thar Roxx offers added practicality with its 5-door design, making entry and exit easier compared to the traditional Thar. Additionally, it comes equipped with more advanced features and a premium cabin layout, which enhances its appeal over the Earth Edition and the regular Thar.
So, the Petrol version of the Earth Edition is priced between Rs. 15.40 lakh [Manual] – Rs. 17 Lakh [Automatic] [ex-showroom], and when the discount of Rs. 3.5 Lakh is applied, it falls down to between Rs. 11.90 Lakh – Rs. 13.50 Lakh. The Diesel version of this is priced between Rs. 16.15 – 17.60 Lakh, and with discount applied, it falls down to between Rs. 12.65 – 14.10 Lakh which is still amazing!
The Thar comes with 3 Engine Options:
Moreover, it’s got features such as 18-inch alloy wheels, 7-inch Infotainment System, Front Fog Lamps, Automatic Climate Control, 6 Speakers Standard Sound system, 2 Airbags, Apple Carplay & Android Auto, Electronic Brake Locking Differential for both Rear-wheel-drive (RWD) and 4-Wheel-Drive (4WD), and so much more.
The Mahindra Thar Earth Edition, now available with a significant Rs. 3.5 lakh discount, offers excellent value, especially considering its robust off-road capability and iconic appeal. However, with the recent launch of the 5-door Thar Roxx, many buyers are gravitating towards the newer, more spacious option, which is packed with premium features and improved practicality.
Despite the Thar Earth Edition’s distinct styling, it’s facing slower sales due to its conventional 3-door setup and unchanged specs. For those set on a classic Thar with some added savings, this discount makes the Earth Edition a compelling choice, though the Thar Roxx clearly stands out in today’s market.