In February 2024, Tata Motors recorded total sales of 51,270 units, which is a great month for them but wasn’t as great as last month as they experienced slight downfall in sales. The Punch however continued to emerged as Tata’s top-selling car with 18,438 units sold, followed closely by the Nexon as the second best-selling model.
| Model | February 2024 | January 2024 | Difference in Units | Difference in % |
|---|---|---|---|---|
| Punch | 18,438 | 17,978 | 460 | 3% |
| Nexon | 14,395 | 17,182 | -2,787 | -16% |
| Tiago | 6,947 | 6,482 | 465 | 7% |
| Altroz | 4,568 | 4,935 | -367 | -7% |
| Safari | 2,648 | 2,893 | -245 | -8% |
| Harrier | 2,562 | 2,626 | -64 | -2% |
| Tigor | 1,712 | 1,539 | 173 | 11% |
| Total | 51,270 | 53,635 | 10,164 | -4% |
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In February 2024, Tata Punch continues to hold the position as the best-selling car, recording sales of 18,438 units compared to 17,978 units in Jan 2024. This marked a month-on-month growth of 3%, representing a volume increase of 460 units. The surge in sales can be attributed to the recent launch of the Punch EV, boasting an array of impressive features such as a 360 Surround View Camera, a 10.25-inch digital cockpit cluster, ventilated seats, and front & rear parking sensors.
At the second position, the Nexon SUV saw a decline in sales to 14,395 units, down by 16% from 17,182 units in Jan 2024. Tata Motors recently unveiled the iCNG Concept for Nexon and also launched the Nexon EV Dark Edition. The iCNG version is expected to launch in the coming months. The Tiago secured the third spot with sales of 6,947 units from 6,482 units in January, marking a decent growth of 7% and a increase in volume by 465 units.
Following closely, the Altroz claimed the fourth position with sales of 4,568 units, experiencing a loss by 7% compared to 4,935 units in January. The Safari ranked fifth with 2,648 unit sales, showing a de-growth of 8% from 2,893 units in January. The Harrier and Tigor occupied the sixth and seventh positions respectively, with sales figures of 2,562 and 1,712 units.
Tata Motors is currently in the testing phase for its upcoming Curvv SUV, slated for an early launch in the second half of 2024. The electric variant is expected to debut first, followed by the petrol version, with the diesel variant being introduced subsequently. Additionally, the Altroz Racer is undergoing testing with the incorporation of new features such as a 360-degree camera, ventilated seats, a 10.25-inch infotainment system, and front and rear parking sensors.
Furthermore, Tata Motors is also testing the Harrier EV and Safari EV. While the Harrier EV showcased at BME 2024 was confirmed to be production-ready, further testing is underway. However, it’s anticipated that both the Harrier EV and Safari EV will likely be launched before the end of the year.
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