In January 2024, Tata Motors recorded total sales of 53,635 units, coinciding with the recent launches of the Punch EV, Nexon, Harrier, and Safari Facelift. Prior to this, in January, the Punch emerged as Tata’s top-selling car with 17,978 units sold, followed closely by the Nexon as the second best-selling model.
| Model | January 2024 Sales | December 2023 Sales | Difference in Units | Difference in % |
|---|---|---|---|---|
| Punch | 17,978 | 13,787 | 4,191 | 30.40% |
| Nexon | 17,182 | 15,284 | 1,898 | 12.42% |
| Tiago | 6,482 | 4,852 | 1,630 | 33.59% |
| Altroz | 4,935 | 4,081 | 854 | 20.93% |
| Safari | 2,893 | 2,103 | 790 | 37.57% |
| Harrier | 2,626 | 1,404 | 1,222 | 87.04% |
| Tigor | 1,539 | 1,960 | -421 | -21.48% |
| Total | 53,635 | 43,471 | 10,164 | 23.38% |
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In January 2024, Tata Punch jumped to the position as the best-selling car, recording sales of 17,978 units compared to 13,787 units in December 2023. This marked a month-on-month growth of 30.40%, representing a volume increase of 4,191 units. The surge in sales can be attributed to the recent launch of the Punch electric, boasting an array of impressive features such as a 360 Surround View Camera, a 10.25-inch digital instrument cluster with navigation map display, ventilated seats, and front and rear parking sensors.
At the second position, the Nexon SUV saw a good growth in sales to 17,182 units, up by 12.42% from 15,284 units in December 2023. Tata Motors recently unveiled the iCNG Concept for Nexon and the Nexon EV Dark Edition at the Bharat Mobility Expo 2024. The iCNG version is expected to launch in the coming months while the Nexon EV Dark Edition is expected to launch in the coming weeks and it won’t feature any new features, just completely blacked out exteriors and interiors.
The Tiago secured the third spot with sales of 6,482 units from 4,852 units in November, marking a big growth of 33.59% and a increase in volume by 1,630 units. Following closely, the Altroz claimed the fourth position with sales of 4,935 units, experiencing a increase of 20.93% compared to 4,081 units in December. The Safari ranked fifth with 2,893 unit sales, showing a big growth of 37.57% from 2,103 units in December.
The Harrier and Tigor occupied the sixth and seventh positions respectively, with sales figures of 2,626 and 1,539 units.
Tata Motors is currently testing the Curvv SUV which is expected to launch early in the second half of 2024. The electric version is said to launch first, then the Petrol version, and then finally the Diesel version. The Altroz Racer is also under testing with new features introduction like 360 Camera, ventilated seats, 10.25-inch infotainment system, front and rear parking sensors, and so on. Tata Harrier EV and Safari EV are also under testing and while Tata had confirmed the Harrier EV seen at BME 2024 was production-ready, it’ll still take time to test the EV, but it’s likely it’ll launch before the end of this year alongside the Safari EV.