Tata Nexon - Sales, Launch Timeline, & History!

Joseph February 27, 2025

The Tata Nexon has been one of India’s best-selling compact SUVs, known for its 5-star safety rating, modern design, and feature-packed variants. Since its launch in 2017, the Nexon has experienced consistent growth, becoming Tata Motors’ top-selling SUV. However, in 2024, sales declined by 5.1%, marking the first drop in recent years.

Tata Nexon Sales from 2017 to 2024

2017: 14,062 units – Nexon’s debut year.
2018: 52,519 units (+273.4%) – Strong demand for Tata’s first compact SUV.
2019: 49,312 units (-6.1%) – Slight dip due to market slowdown.
2020: 49,842 units (+1.1%) – Stable performance amid COVID-19 impact.
2021: 1,08,577 units (+117.9%) – Massive growth post-pandemic, facelift launch.
2022: 1,68,278 units (+55.0%) – Became India’s best-selling SUV.
2023: 1,70,311 units (+1.2%) – Sales peak with facelift launch in September.
2024: 1,61,611 units (-5.1%) – First sales decline since 2019.

Reasons for Tata Nexon’s Sales Decline in 2024

Increased Competition: New rivals like the Maruti Brezza, Hyundai Venue, Kia Sonet, and Mahindra XUV300 have intensified competition in the segment.
Facelift Transition Period: The Nexon facelift launched in September 2023, causing a temporary dip in sales as buyers waited for the updated model.
Growing EV Demand: With the Nexon EV gaining popularity, some buyers may have switched from ICE models to electric, affecting petrol/diesel sales.
Pricing Strategy & Feature Updates: The price hike post-facelift and changing customer preferences towards feature-loaded SUVs may have impacted demand.

Nexon Facelift Launch Details (2023)

Launched in September 2023, featuring:

Redesigned exterior with sharper styling and LED lighting.
New 10.25-inch touchscreen and fully digital instrument cluster.
ADAS features for enhanced safety.
1.2L turbo petrol & 1.5L diesel engine options with new DCT gearbox.

Launch Timeline in India

2017 (September): Tata Nexon launched.
2020 (January): Facelift introduced with BS6-compliant engines & improved design.
2020 (December): Nexon EV launched, becoming India’s best-selling electric SUV.
2023 (September): Second facelift launched with major design and tech upgrades.

Final Thoughts

The Tata Nexon has remained a segment leader despite a 5.1% drop in sales in 2024. The facelift update, rise of EV models, and growing competition contributed to the decline. However, with strong brand value, continuous upgrades, and new electric variants on the horizon, the Nexon is expected to maintain its dominance in the Indian SUV market.