Launched in October 2021, the Tata Punch has become a standout in India’s Micro-SUV market. It has recently emerged as the top-selling car in India during Jan-July 2024, beating the Wagon-R. This case study examines the factors behind its success, the competitive landscape, and the challenges its rivals have faced. Tata Punch: Specifications The Tata … Continue reading Tata Punch: Success of India’s No.1 Bestselling Car