Harley-Davidson has announced a substantial price reduction of Rs. 15,000 for its X440 motorcycle. This strategic move aims to boost sales and attract a larger customer base.

Harley-Davidson has announced a significant price reduction for its X440 motorcycle in India, offering a ₹15,000 discount on the mid-spec Vivid variant. This limited-time offer brings the price down to ₹2.45 lakh (ex-showroom) and is available until August 15, 2024. Despite its premium appeal and modern features, the X440 has struggled to meet sales expectations, partly due to the recent launch of the Royal Enfield Guerrilla 450. To clear excess stock, some dealers are now offering this discount.

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Features and Specifications

Inspired by the classic HD XR1200, the Harley-Davidson X440 boasts a distinctive neo-retro design with modern touches. It features a circular headlamp, offset console, boxy fuel tank, and extended tail section with sturdy grab rails. The Vivid variant omits the diamond-cut alloy wheels and e-sim features found in the top-spec S variant, which includes a 3.5-inch instrument cluster.

The motorcycle is equipped with full-LED lighting, dual-channel ABS, a digital console with Bluetooth connectivity, a USB charging port, and a side-stand engine cut-off function. Powered by a 440cc air/oil-cooled engine that delivers 27 bhp and 38 Nm of torque, the X440 is paired with a five-speed gearbox. It features a trellis frame and rides on 18-inch front and 17-inch rear alloy wheels, with suspension managed by KYB USD forks at the front and dual springs at the rear. Braking is handled by single discs at both ends. Weighing 190.5 kg, the X440 also offers a 13.5-litre fuel tank capacity.

Competitive Market Position

The Harley-Davidson X440 competes in a segment with rivals such as the Royal Enfield Classic 350, Triumph Speed 400, and Honda H’ness CB350. Priced between ₹2.39 lakh to ₹2.79 lakh (ex-showroom), the X440 aims to attract motorcycle enthusiasts seeking a blend of classic style and modern performance. With this discount, Harley-Davidson hopes to revitalize interest in the X440 and boost its presence in the Indian market, offering prospective buyers a unique opportunity to own a piece of Harley-Davidson’s legacy at a more accessible price point.

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