Tata Tiago has been a key model in Tata Motors’ lineup, consistently contributing to the brand’s sales. Launched in 2016, the Tiago has remained a strong contender in the hatchback segment due to its affordability, features, and safety ratings. However, in 2024, sales have seen a significant decline compared to the previous year.

Tata Tiago Sales from 2016 to 2024

• 2016: 41,937 units (partial year sales as Tiago was launched in April 2016)
• 2017: 71,111 units (+69.57%)
• 2018: 92,726 units (+30.44%) – Best sales year for Tiago
• 2019: 63,215 units (-31.82%) – Decline due to market slowdown
• 2020: 49,486 units (-21.71%) – COVID-19 impact on the auto sector
• 2021: 64,914 units (+31.18%) – Recovery post-pandemic
• 2022: 67,259 units (+3.61%) – Consistent demand in the hatchback segment
• 2023: 89,523 units (+33.12%) – Surge due to high demand for entry-level hatchbacks
• 2024: 67,337 units (-24.74%) – Decline in demand despite Tiago’s strong market presence

Reasons for Tata Tiago’s Sales Decline in 2024

• Increased SUV Demand – The Indian market has seen a major shift towards SUVs, with compact and sub-compact SUVs becoming the preferred choice over hatchbacks.
• Rising Competition – Competitors like Maruti Suzuki Swift, Hyundai Grand i10 Nios, and Renault Kwid have impacted Tiago’s sales.
• EV Variant Impact – With the Tiago EV gaining popularity, some customers may be choosing the electric variant over the petrol version, affecting ICE (internal combustion engine) model sales.
• Price Increases – Rising input costs and periodic price hikes by Tata Motors may have influenced demand, making alternatives more attractive to budget-conscious buyers.

Launch Timeline in India

• April 2016 (April): Tata Tiago launched in India.
• January 2020 (January): Tiago facelift introduced with refreshed design and new features.
• September 2022: Tiago EV unveiled, becoming India’s most affordable electric hatchback.
• January 2025: Facelift introduced with major equipment upgrades

Final Thoughts

Despite a strong sales history, the Tata Tiago saw a 24.74% decline in 2024, mainly due to the SUV trend, competition, and rising demand for its EV variant. With the Tiago EV gaining traction and Tata’s focus on electrification, future sales may shift towards electric models rather than petrol versions. However, Tiago remains a reliable, safe, and feature-rich hatchback, appealing to budget-conscious buyers looking for a fuel-efficient option.