
Hyundai Motor India has officially onboarded celebrated actor Pankaj Tripathi as its new brand ambassador. Known for his grounded personality and realistic performances, Tripathi’s addition marks a strategic shift in Hyundai’s brand communication—focusing on emotional connection, authenticity, and reliability.
Perfect Alignment with Hyundai’s Core Values
The acclaimed actor, known for his deep connection with audiences across India, is seen as a perfect fit for HMIL’s core values. With a legacy rooted in trust, innovation, and a customer-first approach, Hyundai aims to connect more meaningfully with the Indian public by choosing a face that reflects everyday values and sincerity.
Pankaj Tripathi’s rise from a small village in Bihar to becoming one of Indian cinema’s most respected actors is a story of patience, dedication, and staying true to one’s roots. His career has been defined by performances that carry subtle humour, quiet strength, and emotional depth—qualities that align closely with Hyundai’s evolving brand identity.
Strengthening Emotional Connect Through Real Stories
Speaking about the new collaboration, Mr. Tarun Garg, Whole-Time Director and Chief Operating Officer, Hyundai Motor India Limited, said:
“At HMIL, we celebrate stories of progress and inspiration. We are delighted to welcome Pankaj Tripathi to the HMIL family. His grounded persona, exceptional talent and widespread appeal resonate with the values of HMIL and our vision of ‘Progress for Humanity’. Together, we aim to drive deeper emotional connections with our diverse customer base across India.”
Tripathi’s inclusion in Hyundai’s ambassador portfolio—which already features several popular names—adds more than just celebrity appeal. It strengthens the brand’s emotional identity, offering a human-first narrative that resonates with Indian values and real-world aspirations.
Actor’s Perspective
The actor shared his thoughts on the association:
“It is an honour to associate with Hyundai Motor India Limited, a brand that has long stood for trust, innovation and customer-first approach. My first car was a Hyundai, and over the years, that relationship has grown into something truly personal. As someone who deeply values simplicity, sincerity and staying true to one’s roots, I find a natural alignment with HMIL’s ethos. I look forward to this partnership where together, we can connect with people across the country – not just through technology, but through shared stories and values.”
Final Thoughts
By partnering with Tripathi, Hyundai reiterates its commitment to offering not only technologically advanced vehicles but also brand experiences that are deeply relatable and emotionally relevant. The collaboration is expected to further strengthen HMIL’s presence in the Indian market by enhancing its emotional appeal through stories of trust, progress, and humility.