Maruti Suzuki has broken yet another record with its C-Segment SUV achieving 3 Lakh Sales in just 32 Months!

Maruti Suzuki has achieved a major milestone with its flagship midsize SUV, the Grand Vitara. The SUV has surpassed 3 lakh unit sales in just 32 months, setting a new benchmark in the C-SUV segment. This makes it the fastest C-segment SUV in India to reach this number, highlighting the model’s strong demand and popularity among Indian buyers.

Strong Hybrid Tech and ALLGRIP 4X4 Fuel the Growth

The success of the Grand Vitara is largely attributed to its tech-forward features and dual powertrain offerings. Alongside its Toyota counterpart, the Urban Cruiser Hyryder, it remains the only SUV in its class to offer both a strong hybrid powertrain and the ALLGRIP SELECT 4X4 drivetrain. This unique combination has helped the SUV stand out in a competitive segment.

Maruti Suzuki has also observed a 43% year-on-year growth in strong hybrid sales during FY 2024–25, underlining growing consumer interest in fuel-efficient and eco-friendly vehicles. These options have made the Grand Vitara an attractive choice for both off-road enthusiasts and eco-conscious buyers.

New 2025 Updates Enhance Buyer Options

With the launch of the 2025 model, Maruti Suzuki has added more value by offering the panoramic sunroof feature in the Zeta (O), Alpha (O), Zeta+ (O), and Alpha+ (O) variants. The SUV continues to be available with a six-speed torque converter automatic transmission and an all-wheel-drive layout in select variants, maintaining its appeal to buyers looking for versatility and capability.

The Grand Vitara also stands out with its bold design language, upright front profile, tall stance, and 17-inch alloy wheels, giving it a rugged yet premium look.

Packed with Features and Built for Comfort

Inside the cabin, the Grand Vitara comes loaded with tech and comfort-focused features. It gets a nine-inch Smart Play Pro+ infotainment system with wireless Android Auto and Apple CarPlay, ventilated front seats, powered driver seat, heads-up display, 360-degree camera, PM 2.5 air filter with display, wireless charging, and a premium Clarion-tuned sound system. These features aim to cater to tech-savvy urban buyers looking for a connected and premium in-cabin experience.

Safety is also a strong highlight with six airbags, ESP with Hill Hold, ABS with EBD, front and rear disc brakes, ISOFIX mounts, and 3-point seatbelts for all seats offered as standard across all variants.

Driven by Tech: New Campaign for Dual-Purpose Appeal

Despite recent month-on-month sales decline in early 2025—dropping from 15,784 units in January to 5,197 units in May—Maruti Suzuki has launched a new campaign titled ‘Driven by Tech’ to revitalise interest. The campaign showcases the Grand Vitara’s dual identity, featuring two distinct personas using the SUV: one tackling rough terrain in the ALLGRIP SELECT 4X4, and the other representing eco-conscious living through the strong hybrid variant.

Official Statement from Maruti Suzuki

Commenting on the milestone, Mr. Partho Banerjee, Senior Executive Officer, Marketing and Sales, Maruti Suzuki India Limited, said,

“We thank our 3 lakh strong Grand Vitara family for their trust in Maruti Suzuki. The Grand Vitara has been a catalyst in strengthening Maruti Suzuki’s position in the mid-SUV market, and achieving this monumental milestone in such a short period of time is a new benchmark for the industry. Celebrating the success of the Grand Vitara, we are proud to introduce a new campaign ‘Driven by Tech’. The campaign vividly communicates our flagship SUV’s versatility, and its myriad capabilities which allow it to appeal to diverse personalities, while seamlessly complementing the evolving aspirations of customers.”

Final Thoughts

With its blend of bold design, strong hybrid efficiency, off-road capability, and feature-rich tech, the Maruti Grand Vitara continues to redefine expectations in the C-SUV segment. As it crosses the 3 lakh sales mark, it cements its place as a strong performer in India’s growing SUV market.